Actionable Steps to Optimize and Revitalize Your Product Portfolio

Manufacturers thrive on efficiency, but when it comes to bringing the right products to market, many rely on gut instinct, engineering-driven decisions, or...

When I talk with manufacturers, I often ask a simple question: What outcomes are you working toward?

The answers usually fall into two categories: big-pic...

When I talk with manufacturers, one topic comes up over and over: the frustration of seeing great ideas not translate into great products. It’s not always ...

Overwhelmed by competing product development priorities? The Effort vs. Impact 2x2 framework brings clarity, helping you cut through the noise and focus on...

For B2B manufacturers, the path to growth and profitability often hinges on the way leadership drives the organization’s focus. Should your company be prod...

Product management is often misunderstood. Many see it as just another function that keeps projects moving or checks off tasks. But effective product manag...

As a B2B manufacturer, effective product portfolio management is crucial for sustaining growth and increasing competitiveness. 

A product portfolio strate...

Effective communication is the backbone of any successful team, especially in product management. As product leaders, we must foster an environment where c...

A well defined product strategy is crucial for staying ahead of the competition and meeting customer needs. Many middle-market manufacturers find themselve...