Actionable Steps to Optimize and Revitalize Your Product Portfolio

Product management is the process of overseeing all aspects of a product's development, from conception to market launch and beyond. It involves a range of...

 
A product manager’s success hinges on a unique blend of skills, ranging from strategic vision to tactical execution. As the linchpin between market demand...

 
By embracing product market fit, you can not only develop products that resonate deeply with your target audience but also anticipate market shifts, drive...

 
As is true with any organizational role, your product management talent is looking to be a valued part of the team and pursue a path of achievement. 

Man...

 
Goals are an important part of running a successful business and necessary for maintaining relevance in a diverse market. An effective product manager wil...

The product lifecycle is the journey that a product takes over its life in the market from introducing it, to mainstream success, to ending it. As a produc...

Through the years, I’ve found that most manufacturers wait too long to add product managers, missing opportunities to scale their business, and potentially...

So now you know what a product manager is and you’ve made the decision to add product management.  Now it’s time to introduce the role to your organization...