Actionable Steps to Optimize and Revitalize Your Product Portfolio

Writing a job description is more than listing duties. It's about setting the stage for impact. Here's a breakdown of the essential components that make a ...

If you’re leading a manufacturing business, you’ve likely struggled with questions like, Which markets should we focus on? or What type of customers will h...

In the world of product management, the Product Life Cycle framework is a go-to strategy for understanding the stages a product goes through — from its int...

For manufacturers who are new to research, it can feel overwhelming to start conducting market research. Here’s your guide to determining which method to u...

Concept testing offers invaluable insights that can significantly influence a product's success trajectory. By conducting this testing early in the enginee...

One of the challenges of conducting research in the B2B market is finding the right participants for research. As researchers, we want to immerse ourselves...