Actionable Steps to Optimize and Revitalize Your Product Portfolio

When product managers present to executives, the stakes are high. The goal? Secure buy-in for your product vision, strategy, or critical decisions. But suc...

Have you ever struggled to explain why your product is better than the competition? 

You’re not alone. Many manufacturers I talk to know their products ar...

Overwhelmed by competing product development priorities? The Effort vs. Impact 2x2 framework brings clarity, helping you cut through the noise and focus on...

Writing a job description is more than listing duties. It's about setting the stage for impact. Here's a breakdown of the essential components that make a ...

Product management is often misunderstood. Many see it as just another function that keeps projects moving or checks off tasks. But effective product manag...

Effective communication is the backbone of any successful team, especially in product management. As product leaders, we must foster an environment where c...

A well defined product strategy is crucial for staying ahead of the competition and meeting customer needs. Many middle-market manufacturers find themselve...

 
Goals are an important part of running a successful business and necessary for maintaining relevance in a diverse market. An effective product manager wil...

Through the years, I’ve found that most manufacturers wait too long to add product managers, missing opportunities to scale their business, and potentially...

So now you know what a product manager is and you’ve made the decision to add product management.  Now it’s time to introduce the role to your organization...