YOUR GUIDE

I’ve never worked with a middle market manufacturer that had perfect data.

Product information is usually scattered across systems that don’t talk to each other. Market data is often missing, outdated, or not shared across the organization.

But you don’t need perfect data to make informed decisions. You just nee...

I have seen product launches fail to meet the business’s expectations. Not because the idea was wrong, but because teams were not aligned on the decision from the start.

On the surface, misalignment might look like a few extra meetings or shifting deadlines. In reality, it leads to rework, wasted investment, and ...

Over the years, I’ve noticed a pattern working with startups, global brands, and middle-market manufacturers.

The best product teams don’t follow a rigid playbook. They build from a strong foundation and adapt with clarity and flexibility.

I’ve come back to these five themes again and again. They’ve helped my cl...

We don’t talk enough about the manager part of being a product manager.

Most of the time, the spotlight stays on features, launch dates, and roadmaps. But the best product managers don’t just manage the product.

They lead people and guide decisions. They turn confusion into clarity without formal authority.

Tha...

In my Six Levels of Product Management framework, I break down the responsibilities across roles, from Associate PM to Chief Product Officer. But definitions are just the starting point.

What product managers and team leaders really want to know is:
“How do I move from one level to the next?”

This guide walks you...

For manufacturers, it’s easy to focus on performance specs, technical capabilities, and product reliability.

But if your customers struggle to use the product or don’t use it the way you expected, none of that matters.

That’s where a usability study comes in.

What is a Usability Study?

A usability study helps ...

Most product roadmaps are built to satisfy internal priorities.

They’re packed with features, organized by release dates, and shaped by competing voices inside the business.

But when a roadmap isn’t grounded in what your customers actually need, it loses its purpose.

A good roadmap should do more than organize ...

When product managers present to executives, the stakes are high. The goal? Secure buy-in for your product vision, strategy, or critical decisions. But success doesn’t happen by simply delivering a compelling presentation. It happens before the meeting even starts.

That’s where pre-wiring comes in.

Pre-wiring is...