I have seen product launches fail to meet the business’s expectations. Not because the idea was wrong, but because teams were not aligned on the decision from the start.

On the surface, misalignment might look like a few extra meetings or shifting d...

Over the years, I’ve noticed a pattern working with startups, global brands, and middle-market manufacturers.

The best product teams don’t follow a rigid playbook. They build from a strong foundation and adapt with clarity and flexibility.

I’ve com...

We don’t talk enough about the manager part of being a product manager.

Most of the time, the spotlight stays on features, launch dates, and roadmaps. But the best product managers don’t just manage the product.

They lead people and guide decisions...

In my Six Levels of Product Management framework, I break down the responsibilities across roles, from Associate PM to Chief Product Officer. But definitions are just the starting point.

What product managers and team leaders really want to know is:...

For manufacturers, it’s easy to focus on performance specs, technical capabilities, and product reliability.

But if your customers struggle to use the product or don’t use it the way you expected, none of that matters.

That’s where a usability stud...

Most product roadmaps are built to satisfy internal priorities.

They’re packed with features, organized by release dates, and shaped by competing voices inside the business.

But when a roadmap isn’t grounded in what your customers actually need, it...

When product managers present to executives, the stakes are high. The goal? Secure buy-in for your product vision, strategy, or critical decisions. But success doesn’t happen by simply delivering a compelling presentation. It happens before the meeti...

Have you ever struggled to explain why your product is better than the competition? 

You’re not alone. Many manufacturers I talk to know their products are great, but they have a hard time putting that greatness into words that resonate with their c...