Actionable Steps to Optimize and Revitalize Your Product Portfolio

When product managers present to executives, the stakes are high. The goal? Secure buy-in for your product vision, strategy, or critical decisions. But suc...

Have you ever struggled to explain why your product is better than the competition? 

You’re not alone. Many manufacturers I talk to know their products ar...

If you’re leading a manufacturing business, you’ve likely struggled with questions like, Which markets should we focus on? or What type of customers will h...

In the world of product management, the Product Life Cycle framework is a go-to strategy for understanding the stages a product goes through — from its int...

Effective communication is the backbone of any successful team, especially in product management. As product leaders, we must foster an environment where c...

For manufacturers who are new to research, it can feel overwhelming to start conducting market research. Here’s your guide to determining which method to u...

Concept testing offers invaluable insights that can significantly influence a product's success trajectory. By conducting this testing early in the enginee...

One of the challenges of conducting research in the B2B market is finding the right participants for research. As researchers, we want to immerse ourselves...

 
A product manager’s success hinges on a unique blend of skills, ranging from strategic vision to tactical execution. As the linchpin between market demand...

 
Product management can be a rewarding career move–but how do you make the shift? You may have a background in design, marketing, sales or engineering–all ...

Your Go-To-Market strategy is your plan to introduce and sell a product. The objective is to reach your target market and generate sales. 

Most companies ...

The product lifecycle is the journey that a product takes over its life in the market from introducing it, to mainstream success, to ending it. As a produc...