Effective communication is the backbone of any successful team, especially in product management. As product leaders, we must foster an environment...

For manufacturers who are new to research, it can feel overwhelming to start conducting market research. Here’s your guide to determining...

Concept testing offers invaluable insights that can significantly influence a product's success trajectory. By conducting this testing early in the...

One of the challenges of conducting research in the B2B market is finding the right participants for research. As researchers, we want to immerse...

 
A product manager’s success hinges on a unique blend of skills, ranging from strategic vision to tactical execution. As the linchpin...

 
Product management can be a rewarding career move–but how do you make the shift? You may have a background in design, marketing, sales...

Your Go-To-Market strategy is your plan to introduce and sell a product. The objective is to reach your target market and generate sales. 

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The product lifecycle is the journey that a product takes over its life in the market from introducing it, to mainstream success, to ending it. As...

Are you wondering if product management may be a new path for your career? It’s an exciting, dynamic role, and one in which you get to build...