As is true with any organizational role, your product management talent is looking to be a valued part of the team and pursue a path of...

You may think you have product managers, but what if they are actually performing a different function? It’s easy (and many times...

 
Goals are an important part of running a successful business and necessary for maintaining relevance in a diverse market. An effective...

Many manufacturers struggle to define a key performance metric (KPI) for innovation. It’s difficult to know if innovation is having a...

So now you know what a product manager is and you’ve made the decision to add product management.  Now it’s time to introduce the...