Actionable Steps to Optimize and Revitalize Your Product Portfolio

Have you ever struggled to explain why your product is better than the competition? 

You’re not alone. Many manufacturers I talk to know their products ar...

Overwhelmed by competing product development priorities? The Effort vs. Impact 2x2 framework brings clarity, helping you cut through the noise and focus on...

Manufacturers face many external and internal threats. As the market evolves, your product strategy can significantly impact your success. There are differ...

 
By embracing product market fit, you can not only develop products that resonate deeply with your target audience but also anticipate market shifts, drive...

As I work with manufacturers through the years, I’m impressed with their dedication to perfecting a product prior to launching it. It’s noble and it’s hono...