Actionable Steps to Optimize and Revitalize Your Product Portfolio

Early in my career as an industrial designer, I believed that great design was the key to success. If a product was well-designed—if it looked good, functi...

For manufacturers who are new to research, it can feel overwhelming to start conducting market research. Here’s your guide to determining which method to u...

Concept testing offers invaluable insights that can significantly influence a product's success trajectory. By conducting this testing early in the enginee...

One of the challenges of conducting research in the B2B market is finding the right participants for research. As researchers, we want to immerse ourselves...