Actionable Steps to Optimize and Revitalize Your Product Portfolio

Early in my career as an industrial designer, I believed that great design was the key to success. If a product was well-designed—if it looked good, functi...

Overwhelmed by competing product development priorities? The Effort vs. Impact 2x2 framework brings clarity, helping you cut through the noise and focus on...

Writing a job description is more than listing duties. It's about setting the stage for impact. Here's a breakdown of the essential components that make a ...

As a B2B manufacturer, effective product portfolio management is crucial for sustaining growth and increasing competitiveness. 

A product portfolio strate...

A well defined product strategy is crucial for staying ahead of the competition and meeting customer needs. Many middle-market manufacturers find themselve...

 
As is true with any organizational role, your product management talent is looking to be a valued part of the team and pursue a path of achievement. 

Man...

You may think you have product managers, but what if they are actually performing a different function? It’s easy (and many times understandable) for this ...

 
Goals are an important part of running a successful business and necessary for maintaining relevance in a diverse market. An effective product manager wil...

Many manufacturers struggle to define a key performance metric (KPI) for innovation. It’s difficult to know if innovation is having a business impact, dete...

So now you know what a product manager is and you’ve made the decision to add product management.  Now it’s time to introduce the role to your organization...