CONCEPT TESTING
Validate your product ideas with confidence before launch.
Make data-driven decisions
to ensure your product’s market success.
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Concept testing evaluates the viability of a new product, service, or idea. Insights help businesses refine offerings based on target customer preferences. This ensures the final product meets market expectations and increases launch success.
Concept testing validates new ideas before market introduction. Here are practical scenarios for manufacturers:
New Product Ideas
Gauge customer interest and acceptance before developing a new product. This determines if the concept has market potential worth pursuing.
Feature Addition
Assess how new features will be received by the target market. Ensure additions align with customer needs, enhancing appeal and functionality.
Pricing Strategies
Evaluate different pricing strategies for a product or service. Understand price changes' impact on customer interest and purchase intentions.
Market Expansion
Understand new market preferences when introducing a product. Adjust product features, marketing strategies and messaging to suit the new market.
Competitive Differentiation
Understand how the product concept stands out from competitors. Refine the concept to highlight unique features important to customers.
Concept testing evaluates the viability of a new product, service, or idea. Insights help businesses refine offerings based on target customer preferences. This ensures the final product meets market expectations and increases launch success.
Concept testing validates new ideas before market introduction. Here are practical scenarios for manufacturers:
New Product Ideas
Gauge customer interest and acceptance before developing a new product. This determines if the concept has market potential worth pursuing.
Feature Addition
Assess how new features will be received by the target market. Ensure additions align with customer needs, enhancing appeal and functionality.
Pricing Strategies
Evaluate different pricing strategies for a product or service. Understand price changes' impact on customer interest and purchase intentions.
Market Expansion
Understand new market preferences when introducing a product. Adjust product features, marketing strategies and messaging to suit the new market.
Competitive Differentiation
Understand how the product concept stands out from competitors. Refine the concept to highlight unique features important to customers.
Understanding your customers' needs and feedback empowers you to make wiser decisions for your business.
Paul has completed 1000s of qualitative research interviews and offers a complete package to manage the whole process. Learn about his specific experience conducting research with middle market manufacturers and hospital systems and medical device manufacturers.
Full Service Qualitative Research Offerings
‣ Recruit participants
‣ Pay honorariums
‣ Selection of research facility
‣ Write discussion guide
‣ Moderate interviews
‣ Transcribe interviews
‣ Synthesize research
‣ Present learnings & recommendations
Learning from your customers gives you the insights to make smarter business decisions.
Paul has completed 1000s of qualitative research interviews and offers a complete package to manage the whole process. Learn about his specific experience conducting research with middle market manufacturers and hospital systems and medical device manufacturers.
Full Service Qualitative Research Offerings
‣ Recruit participants
‣ Pay honorariums
‣ Selection of research facility
‣ Write discussion guide
‣ Moderate interviews
‣ Transcribe interviews
‣ Synthesize research
‣ Present learnings & recommendations
