Qualitative Research
Experience

• Voice of the Customer
• Ethnography
• Unmet Needs & JTBD
• Concept Testing
• User Testing
• Usability Research

Research Environments 

• Agriculture
• Chemical
• Food & Beverage
• Minerals
• Plastics
• Manufacturer Plants
• Wastewater
• Swimming Pools
• Construction
• Infrastructure
• Education
• Grocery  

Clients  

• Emerson
• Clippard
• Motion Controls Robotics
• VEGA Americas
• Kaivac
• Mesa Industries
• Industrial Magnetics
• Hydro
• Rotex
• Teron Lighting

Research Locations

North America: 
• United States
• Canada
• Mexico

Europe: 
• England
• Germany
• Italy
• Sweden
• Netherlands 
• Poland

Asia: 
• China
• Thailand
• Japan
• Singapore

Stakeholders Interviewed

Decision Makers
• Owners
• Plant Managers
• Superintendent
• Managers

Economic Buyers
• Purchasing
• Director Global Sourcing
• Procurement

Recommenders
• Regional Sales Managers
• VP Sales & Business Development
• VP Marketing

 Influencers
• Distributors
• Agents
• Manufacturer Representatives
• Original Equipment Manufacturers (OEM)
• Engineering Firms

End Users
• Dishwasher
• Laundry Attendant
• Wastewater Operator
• Engineers
       • Instrument
       • Process
• Nozzleman
• Crews