Jobs To Be Done
Focusing manufacturers on customer needs
to drive meaningful innovation
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Jobs to Be Done (JTBD) research focuses on understanding customers' underlying needs. It shifts the focus from the product to customers' actual tasks and problems. JTBD uses qualitative techniques like interviews and observation to uncover these needs. Understanding these jobs helps design better products, improving satisfaction and driving innovation.
JTBD research is a strategic approach for manufacturers. Here are scenarios for conducting JTBD research:
Innovative Product Development
Uncover jobs customers need done that current products don't address. Use these insights to develop innovative products or features.
Improving Product Fit
Design products that fit seamlessly into customers' lives and workflows. This enhances user satisfaction and product usability.
Market Differentiation
Identify niche markets or segments with unique, overlooked jobs. Targeting these jobs differentiates products and captures new markets.
Cross-Selling Opportunities
Discover related jobs customers try to complete alongside the primary job. This opens opportunities for bundling products or offering new services.
Streamlining Product Lines
Focus on the most important jobs to simplify product lines. Eliminate or redesign products that don't address critical jobs.
Jobs to Be Done (JTBD) research focuses on understanding customers' underlying needs. It shifts the focus from the product to customers' actual tasks and problems. JTBD uses qualitative techniques like interviews and observation to uncover these needs. Understanding these jobs helps design better products, improving satisfaction and driving innovation.
JTBD research is a strategic approach for manufacturers. Here are scenarios for conducting JTBD research:
Innovative Product Development
Uncover jobs customers need done that current products don't address. Use these insights to develop innovative products or features.
Improving Product Fit
Design products that fit seamlessly into customers' lives and workflows. This enhances user satisfaction and product usability.
Market Differentiation
Identify niche markets or segments with unique, overlooked jobs. Targeting these jobs differentiates products and captures new markets.
Cross-Selling Opportunities
Discover related jobs customers try to complete alongside the primary job. This opens opportunities for bundling products or offering new services.
Streamlining Product Lines
Focus on the most important jobs to simplify product lines. Eliminate or redesign products that don't address critical jobs.
Learning from your customers gives you the insights to make smarter business decisions.
Paul has completed 1000s of qualitative research interviews and offers a complete package to manage the whole process. Learn about his specific experience conducting research with middle market manufacturers and hospital systems and medical device manufacturers.
Full Service Qualitative Research Offerings
‣ Recruit participants
‣ Pay honorariums
‣ Selection of research facility
‣ Write discussion guide
‣ Moderate interviews
‣ Transcribe interviews
‣ Synthesize research
‣ Present learnings & recommendations
Learning from your customers gives you the insights to make smarter business decisions.
Paul has completed 1000s of qualitative research interviews and offers a complete package to manage the whole process. Learn about his specific experience conducting research with middle market manufacturers and hospital systems and medical device manufacturers.
Full Service Qualitative Research Offerings
‣ Recruit participants
‣ Pay honorariums
‣ Selection of research facility
‣ Write discussion guide
‣ Moderate interviews
‣ Transcribe interviews
‣ Synthesize research
‣ Present learnings & recommendations
