Actionable Steps to Optimize and Revitalize Your Product Portfolio

Early in my career as an industrial designer, I believed that great design was the key to success. If a product was well-designed—if it looked good, functi...

In the world of product management, the Product Life Cycle framework is a go-to strategy for understanding the stages a product goes through — from its int...

As middle-market manufacturers, it’s easy to get caught up in the day-to-day operations, so here’s an important thing to stop and think about: have you tak...

Manufacturers face many external and internal threats. As the market evolves, your product strategy can significantly impact your success. There are differ...

Product management is the process of overseeing all aspects of a product's development, from conception to market launch and beyond. It involves a range of...

One of the challenges of conducting research in the B2B market is finding the right participants for research. As researchers, we want to immerse ourselves...

 
By embracing product market fit, you can not only develop products that resonate deeply with your target audience but also anticipate market shifts, drive...

Your Go-To-Market strategy is your plan to introduce and sell a product. The objective is to reach your target market and generate sales. 

Most companies ...

As I work with manufacturers through the years, I’m impressed with their dedication to perfecting a product prior to launching it. It’s noble and it’s hono...

Most middle market manufacturers' product portfolios continue to grow over the years to the point where they are massive. If no one is managing the portfol...