Manufacturers face many external and internal threats. As the market evolves, your product strategy can significantly impact your success. There...

Product management is the process of overseeing all aspects of a product's development, from conception to market launch and beyond. It involves a...

One of the challenges of conducting research in the B2B market is finding the right participants for research. As researchers, we want to immerse...

 
By embracing product market fit, you can not only develop products that resonate deeply with your target audience but also anticipate market...

Your Go-To-Market strategy is your plan to introduce and sell a product. The objective is to reach your target market and generate sales. 

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As I work with manufacturers through the years, I’m impressed with their dedication to perfecting a product prior to launching it. It’s...

Most middle market manufacturers' product portfolios continue to grow over the years to the point where they are massive. If no one is managing the...