Manufacturers face many external and internal threats. As the market evolves, your product strategy can significantly impact your success. There...

Product management is the process of overseeing all aspects of a product's development, from conception to market launch and beyond. It involves a...

 
By embracing product market fit, you can not only develop products that resonate deeply with your target audience but also anticipate market...

Through the years, I’ve found that most manufacturers wait too long to add product managers, missing opportunities to scale their business,...

As I work with manufacturers through the years, I’m impressed with their dedication to perfecting a product prior to launching it. It’s...

Most middle market manufacturers' product portfolios continue to grow over the years to the point where they are massive. If no one is managing the...