due to limited resources, unclear customer insights, and difficulties segmenting the market effectively. Without a structured approach, they risk making decisions based on assumptions rather than data, leading to missed opportunities and products that don’t resonate with their target audience. 
ALLÂ DAY ON-SITE TRAINING
Unlocking Customer Insights Workshop
Empower up to 12 team members in this interactive two-day workshop focused on mastering market research. Participants will develop a deeper understanding of research methodologies, market segmentation and how to uncover valuable customer insights that drive strategic decisions.
The workshop blends presentations, discussions and group activities with hands-on practice, allowing participants to apply concepts to real-world scenarios. By the end, your team will gain practical experience and actionable strategies to confidently approach complex market challenges and leverage research to guide product and business growth.
WHO SHOULD ATTEND?
This workshop is designed for team members at B2B manufacturing companies involved in product development, strategy, or innovation. Whether you are a new product manager, an engineer, a sales professional, or a senior executive refining your approach, you will gain actionable insights to elevate your product management impact, no matter your level of experience.
