Manufacturers face many external and internal threats. As the market evolves, your product strategy can significantly impact your success. There...

Effective communication is the backbone of any successful team, especially in product management. As product leaders, we must foster an environment...

For manufacturers who are new to research, it can feel overwhelming to start conducting market research. Here’s your guide to determining...

A well defined product strategy is crucial for staying ahead of the competition and meeting customer needs. Many middle-market manufacturers find...

Product management is the process of overseeing all aspects of a product's development, from conception to market launch and beyond. It involves a...

Concept testing offers invaluable insights that can significantly influence a product's success trajectory. By conducting this testing early in the...

One of the challenges of conducting research in the B2B market is finding the right participants for research. As researchers, we want to immerse...

 
A product manager’s success hinges on a unique blend of skills, ranging from strategic vision to tactical execution. As the linchpin...

 
By embracing product market fit, you can not only develop products that resonate deeply with your target audience but also anticipate market...

 
As is true with any organizational role, your product management talent is looking to be a valued part of the team and pursue a path of...

You may think you have product managers, but what if they are actually performing a different function? It’s easy (and many times...

 
Product management can be a rewarding career move–but how do you make the shift? You may have a background in design, marketing, sales...