Actionable Steps to Optimize and Revitalize Your Product Portfolio

 
Product management can be a rewarding career move–but how do you make the shift? You may have a background in design, marketing, sales or engineering–all ...

 
Goals are an important part of running a successful business and necessary for maintaining relevance in a diverse market. An effective product manager wil...

Your Go-To-Market strategy is your plan to introduce and sell a product. The objective is to reach your target market and generate sales. 

Most companies ...

The product lifecycle is the journey that a product takes over its life in the market from introducing it, to mainstream success, to ending it. As a produc...

Through the years, I’ve found that most manufacturers wait too long to add product managers, missing opportunities to scale their business, and potentially...

Many manufacturers struggle to define a key performance metric (KPI) for innovation. It’s difficult to know if innovation is having a business impact, dete...

As I work with manufacturers through the years, I’m impressed with their dedication to perfecting a product prior to launching it. It’s noble and it’s hono...

Are you wondering if product management may be a new path for your career? It’s an exciting, dynamic role, and one in which you get to build something and ...

So now you know what a product manager is and you’ve made the decision to add product management.  Now it’s time to introduce the role to your organization...

Most middle market manufacturers' product portfolios continue to grow over the years to the point where they are massive. If no one is managing the portfol...