When I talk with manufacturers, I often ask a simple question: What outcomes are you working toward?

The answers usually fall into two categories: big-picture business goals and specific product outcomes. While they’re connected, bridging the gap be...

Early in my career as an industrial designer, I believed that great design was the key to success. If a product was well-designed, if it looked good, functioned flawlessly and felt intuitive, then people would naturally buy it.

I spent hours refinin...

When I talk with manufacturers, one topic comes up over and over: the frustration of seeing great ideas not translate into great products. It’s not always about effort, it’s about navigating the common challenges that hold products back from reaching...

Have you ever struggled to explain why your product is better than the competition? 

You’re not alone. Many manufacturers I talk to know their products are great, but they have a hard time putting that greatness into words that resonate with their c...

Overwhelmed by competing product development priorities? The Effort vs. Impact 2x2 framework brings clarity, helping you cut through the noise and focus on what delivers results.

By plotting potential actions on a grid of impact vs. effort, you can ...

Writing a job description is more than listing duties. It's about setting the stage for impact. Here's a breakdown of the essential components that make a job description a tool for aligning expectations and attracting top talent.

Role Introduction

For B2B manufacturers, the path to growth and profitability often hinges on the way leadership drives the organization’s focus. Should your company be product-led, marketing-led or sales-led? The reality is, the best solution often lies in finding th...

If you’re leading a manufacturing business, you’ve likely struggled with questions like, Which markets should we focus on? or What type of customers will help us grow?

An Ideal Customer Profile answers these questions by identifying the type of cust...