Goals are an important part of running a successful business and necessary for maintaining relevance in a diverse market. An effective...

Your Go-To-Market strategy is your plan to introduce and sell a product. The objective is to reach your target market and generate sales. 

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The product lifecycle is the journey that a product takes over its life in the market from introducing it, to mainstream success, to ending it. As...

Through the years, I’ve found that most manufacturers wait too long to add product managers, missing opportunities to scale their business,...

Many manufacturers struggle to define a key performance metric (KPI) for innovation. It’s difficult to know if innovation is having a...

As I work with manufacturers through the years, I’m impressed with their dedication to perfecting a product prior to launching it. It’s...

Are you wondering if product management may be a new path for your career? It’s an exciting, dynamic role, and one in which you get to build...

So now you know what a product manager is and you’ve made the decision to add product management.  Now it’s time to introduce the...

Most middle market manufacturers' product portfolios continue to grow over the years to the point where they are massive. If no one is managing the...