Actionable Steps to Optimize and Revitalize Your Product Portfolio

As middle-market manufacturers, it’s easy to get caught up in the day-to-day operations, so here’s an important thing to stop and think about: have you tak...

Manufacturers face many external and internal threats. As the market evolves, your product strategy can significantly impact your success. There are differ...

Effective communication is the backbone of any successful team, especially in product management. As product leaders, we must foster an environment where c...

For manufacturers who are new to research, it can feel overwhelming to start conducting market research. Here’s your guide to determining which method to u...

A well defined product strategy is crucial for staying ahead of the competition and meeting customer needs. Many middle-market manufacturers find themselve...

Product management is the process of overseeing all aspects of a product's development, from conception to market launch and beyond. It involves a range of...

Concept testing offers invaluable insights that can significantly influence a product's success trajectory. By conducting this testing early in the enginee...

One of the challenges of conducting research in the B2B market is finding the right participants for research. As researchers, we want to immerse ourselves...

 
A product manager’s success hinges on a unique blend of skills, ranging from strategic vision to tactical execution. As the linchpin between market demand...

 
By embracing product market fit, you can not only develop products that resonate deeply with your target audience but also anticipate market shifts, drive...

 
As is true with any organizational role, your product management talent is looking to be a valued part of the team and pursue a path of achievement. 

Man...

You may think you have product managers, but what if they are actually performing a different function? It’s easy (and many times understandable) for this ...